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Privacy and cookie policies

1. What data do we collect and process?

Personal data 

Personal data consist of all information about the personal and material circumstances of a certain or identifiable person. This includes, for example, name, address and telephone number. If your e-mail address permits direct conclusions to be drawn about your person, then this is also included. Information that does not assist in ascertaining your identity, such as your sex, does not constitute personal data. It is our fundamental principle to store and use only that personal data which you place at our disposal.

When there is a visit to our website and every time a file is accessed, our web server collects protocol information about these processes (eg browser type, date and time of access). This is not personal data and it is therefore not possible for us to assign the data recorded to a particular natural person. This information is evaluated by us solely for statistical purposes. The data recorded is not passed on to any third party. We do not link this data to other data. In addition, after a statistical evaluation, this data is regularly deleted within one week.

2. How do we use this information?

Your personal data are collected, stored and processed within the framework of the agreed personified and interactive services, eg in the case of:

Orders in our online kiosk
Placing of advertisements
Participation in competitions with prizes
Use of the service “letters to brand eins“
Subscriptions to newsletters
Participation in electronic payment procedures
Sending further information

Provided we have your written consent, we also use your data for internal market research and to inform you about more of our own products, offers or services, including via e-mail.

3. When do we pass on personal data to third parties?

You have given us your explicit written consent for further disclosure. To the extent that data are required for carrying out an order you have given us, we pass on information to the company we have commissioned for completing the transaction, eg despatch of individual issues.

Subscription orders via our webshop are transacted via our distribution partner for subscription services:

DPV Deutscher Pressevertrieb GmbH
Abo-Service brand eins
Postfach 57 04 02
22773 Hamburg
Fax: +49 (0)40 / 3784595677

Your personal data is used there also exclusively for processing your subscription order.

Ticket orders and payment processing for the brand eins Conferences is carried out by the firm wleC white label eCommerce GmbH

Am Sandtorkai 1
D-20457 Hamburg
Registered offices: Hamburg
(AG Hamburg, HRB No. 123516, U st. ID: DE 284096496)

Your personal data are also used exclusively by this company for processing your ticket order. 

4. How do you learn about changes to our data-protection policy?

Every change to this data-protection declaration is announced on the website. Should we wish to use your personal data for purposes extending beyond the original application, we will ask you for your consent. Consequently, the area in which this data is used can only be altered with your consent.

5. How can you adjust your security settings?

Our pages are optimised for the use of the latest browser technologies with the help of which you can control the security of your data. With simple tools, such as are integrated in the most widespread standard browser, Microsoft’s Internet Explorer 9, you can decide what information about yourself can be collected and stored when you are surfing or making purchases on the internet. At you can select the top security level in your browser – we do not presuppose any acceptance of cookies when pages are displayed or used. You obtain optimum page display with Internet Explorer 9, Safari 5 and Firefox 4 onwards.

We are grateful when we are informed of problems with our website. We take your comments seriously and examine ways to further improve our website.

6. What special features apply to privacy and social media?

Our standard procedure is to embed deactivated buttons on our website that do not make any contact with the servers of Facebook and other social networking services. It is only when you activate these buttons and thus declare your agreement to communication with Facebook, Google or Twitter that the buttons become active and establish the connection. Then you can transmit your recommendation with a second click. If you are already registered with a social network of your choice, this happens with Facebook and Google+ without another window opening.

A click on one of these buttons therefore means you give your consent for data to be transmitted to the respective operator of the social network – but only for that particular site and for the service selected. When further sites are visited, the deactivated button reappears. It is thus possible to make use of social networks without these networks automatically being able to create complete surfing profiles.

In individual cases:


Our website uses social plug-ins of the social network, which is operated by Facebook Inc., 1601 S California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plug-ins are marked by a Facebook logo or the addition “Facebook social plug-in”.

We apply the so-called “2-click solution”. If you visit our site, then no personal data are passed on to Facebook. Only if you activate the plug-in does your browser set up a direct connection with the Facebook servers.

The content of the plug-in is communicated by Facebook directly to your browser and integrated by the browser into the website.

As a result, personal information, such as your IP (internet protocol) address, URL, date and time, as well as other browser-related information, is conveyed to Facebook and stored in the USA, whereby according to Facebook only an anonymised IP is collected in Germany.

If you are logged on with Facebook, Facebook can assign the visit to your Facebook account. If you interact with the plug-ins, for example by pressing the “like” button or by submitting a comment, the corresponding information is transmitted by your browser directly to Facebook, is stored there and, irrespective of your Facebook settings, is communicated to your Facebook contacts. If you do not wish this, then please log out from your Facebook account (before pressing the opt-in button).

Facebook stores your data as a user profile and uses it for the purposes of advertising, market research and/or the needs-based design of its website and other websites. To do this, Facebook uses cookies and similar technologies to show you advertising both on the Facebook services and also outside them, irrespective of whether you have an account with Facebook and are logged in. Facebook already places cookies for this purpose if you have visited the site and passes on your data to third parties.

We point out that we, as the provider of the pages, have no knowledge of the data passed on or of the use Facebook makes of them. You can prevent these cookies from being installed by adjusting the relevant setting of your internet browser and by specifying there that all cookies from third-party providers are to be rejected; however, for your information, in this case you may not be able to make use of all the functions of this website to the full extent. The aim and extent of data collection, and the further processing and use of the data, along with your relevant rights and configuration options for the protection of your privacy, can be ascertained from the data-protection information provided by Facebook under, and especially in the case of Facebook’s social plug-ins under

In addition, you can also change your data-protection settings at Facebook in your account settings. 

Facebook remarketing/retargeting

Remarketing tags of the social network of Facebook are integrated into our pages. When you visit our pages, a direct connection between your browser and the Facebook server is established via the remarketing tags. As a result, Facebook receives the information that you have visited our site with your IP address. Facebook can then assign the visit to our pages to your user account. We can use the information thus received for showing Facebook ads. We point out that as the suppliers of the pages we receive no knowledge of the content or the data transmitted or their use by Facebook. You can find more information in the Facebook data privacy declaration under If you do not wish any data to be collected under Custom Audience, you can deactivate Custom Audiences here.


Functions of the Twitter service are integrated into our pages. These functions are provided by Twitter Inc, 795 Folsom St, Suite 600, San Francisco, CA 94107, USA (“Twitter”). Here we apply the so-called “2-click solution”. If you visit our site, no personal data at all is passed on to Twitter. Only if you activate the plug-in does your browser establish a direct connection with the Twitter servers.

The content of the plug-in is transmitted directly to your browser by Twitter and then integrated into the website by the browser. According to the company, Twitter then receives information, such as your IP address, URL, date and time and other browser-related log data. Here Twitter uses cookies and similar technologies in order to show you advertisements and suggestions about Twitter services, irrespective of whether you have an account with Twitter and are logged in. The information generated by the cookie (including your IP address) is stored on a server in the USA.

Twitter only stores customised content together with browser cookies or device IDs and separates this from other data, such as information on the sites visited. After a maximum of 10 days Twitter commences with deleting, annulling the identification or the collection of this data.

By using Twitter and the “re-tweet” function, the websites you visit are linked with your Twitter account and made known to other users. In the process your data is also transferred to Twitter. If you do not wish this to happen, please log out from your Twitter account (before activating the opt-in button).

We inform you that as providers of the pages we have no knowledge of the content of the data transmitted or of its use by Twitter. You can prevent these cookies from being installed by adjusting the settings of your internet browser and by specifying that all cookies from third parties are to be rejected. You can find further information on this under You can find further information about the way Twitter uses your data in Twitter’s data privacy declaration under and underßgeschneiderten-vorschlagen. You can change your data privacy settings at Twitter in the account settings under


Our internet site uses the “+1” button of the social network Google Plus, which is operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). The button can be recognised by the “+1” sign on a white or coloured background.

Here we apply the so-called “2-click solution”. When you visit our site, no personal data at all are passed on to Google. Only if you activate the plug-in does your browser set up a direct connection with the Google servers.

The content of the “+1” button is transmitted by Google direct to your browser and integrated in the website by the browser. We therefore have no influence on the extent of the data collected by Google with the button. According to Google, no personal data are collected without a click on the button. According to Google, other data collected serves only for maintenance and rectifying errors. It is only with logged-in members that such data, including the IP address, are collected, processed and stored in the USA. The purpose and extent of data collection and the further processing and use of the data by Google together with your rights in this respect and the settings available for the protection of your privacy are to be found at Google’s data-protection information on the “+1” button as well as or in the FAQ: If you are a member of Google Plus and do not wish Google to collect data about you via our website and link it with your member data stored at Google, you must log off Google Plus before you visit our website.

7. How do we use Google Analytics?

This website uses Google (Universal) Analytics, a web-analysis service of Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies” – text files that are stored on your computer and permit your use of the website to be analysed. The information provided by the cookie on your use of this website (including your IP address) is communicated to a Google server in the USA and stored there.

This website uses Google Universal Analytics with the additional function “User-ID”. The User-ID is a unique, permanent and non-personalised  character sequence that we assign to you personally and not to a device. This makes it possible to record your visit to our website and your user behaviour with various end devices (eg smartphone, tablet, laptop). Assigning the user-ID to you only takes place when we can unequivocally identify you as the user. As a rule, this is the case when you register on our platform for the first time. We do not conflate the data recorded by the user-ID with personal data. Only the pseudonymised user ID is conveyed to Google Universal Analytics and used as your pseudonym vis-à-vis Google. No other data or information is sent to Google in connection with your account. Subsequently, your user behaviour on our websites together with your user ID is transferred to Google servers in the USA and is stored there and processed for purposes of analysis. Google combines the information conveyed to create pseudonymised user profiles and places these at our disposal again in a condensed form. We do not link up these transferred user profiles with your personal data. Any possibility of connecting them with an identifiable person is therefore eliminated. You can object to a user ID being passed on to Google by sending us an e-mail with the subject line “data protection: user ID”.

We would like to inform you that this website uses Google Analytics with the add-on “anonymizeIp()”and that, as a result, before transmission IP addresses are abridged by Google in member states within the European Union or in other countries that are contracting parties to the agreement on the European Economic Area in order to exclude a direct identification of persons. Only in exceptional cases is the full IP address communicated to a Google server in the USA and abridged there.

On behalf of the provider, Google will use this information to evaluate your use of the website to compile reports on the website activities for the website operators and to perform further services connected with the use of the website and of the internet. Where appropriate, Google will also pass on this information to third parties, where prescribed by law or where third parties process this data on behalf of Google. On no account will Google connect your IP address with other Google data. 

You can prevent the installation of cookies by the corresponding setting of your browser software; however, it must be pointed out that in this case you may not be able to make full use of all the functions of this website.

Full information on the purpose and extent of data collection and the further processing and use of the data by Google as well as your rights in this respect and the configuration options for protecting your privacy can be found in Google’s data-protection information under as well as specifically for Google Analytics under and under and for Universal Analytics under By using this website you declare your agreement with the processing by Google of the data collected about you in the manner described above and with the purpose stated above.

For each respective end device, consent can be refused for the collection and storing of data by Google including with future effect in connection with use. The add-on is available so far for Internet Explorer (version 7 and 8), Google Chrome (4 and higher), Mozilla Firefox (3.5 and higher), Safari and Opera.

8. How can you enquire about, change or delete personal data?

You can correct and/or complete the data indicated at any time and as often as desired via the forms provided on the website. Should any problems occur, we ask you to contact us. You can at any time revoke in writing consent previously given for the storing, publishing or dissemination of your data. We are happy to provide you with information about the data stored, the purpose of the storage and about its origin. 

Similarly, you have a right to your data being corrected, blocked and deleted where appropriate.

Please contact:

brand eins Medien AG
Speersort 1 (Pressehaus)
20095 Hamburg

or send us an E-Mail