An influencer in Germany
Robin Blase, 24, trained as an actor in Los Angeles and graduated in film and TV production. He works as a so-called marketing influencer and YouTuber. He lives in Berlin with his girlfriend, who is also his business partner.
Income, basic costs, retirement provisions
Robin Blase has a gross income of €4,500 (£3,927) a month, mainly through brand sponsorship and from YouTube advertising revenues from his videos, but also working as a presenter and business consultant. His production costs and office rental come to just under €1,600. He pays about €830 a month in taxes and €422 for health insurance, but nothing towards a pension. He shares the €1,300 rent with his girlfriend, and travel expenses come to around €100. He spends €140 on entertainment, such a computer games, TV and music streaming services.
What does work mean to you?
Making interesting and entertaining videos together with other creative people. The great thing about my job is that it produces very fast results. When I work on a video, the finished product is on the web a week or two later, and there’s feedback from the viewers. And then I get started on the next one.
What is the most important thing in your life?
My family, having fun – and using my content to make people laugh, or stop and think.
What would you change in your life?
I would like to increase the size of my team and run my YouTube channel with several permanent employees.
What are your biggest problems and how do you deal with them?
The biggest problem is having to be creative all the time. There are days when I find that difficult.
What do you do when you want to give yourself a treat?
At the moment we want to buy some new furniture – we have already been looking around for the perfect objects for a long time.
What do you want from the future, and what are you doing to achieve that?
I cannot be in the limelight forever, so I also work as a business consultant and my girlfriend and I have set up a production company, to implement projects independently of my work as an influencer.
What would you do if you didn’t have to worry about earning a living for one year?
I would create content irrespective of how much time it takes and whether or not I end up making money with it.
How many people can earn a living with a job like yours?
In our office alone, there are seven others. I would guess there are well over 1,000 across Germany.
Population: 82.7 million
Currency: euro (1 euro = £0.88)
GDP per capita (2015): €39,454
Human Development Index (2016): Germany 4th, UK 16th (out of 188)
Current average costs
Average price of a digital camera: €442
Average price of a smartphone: €436
Opening your own YouTube account: 0
Visit to the cinema: €8.63
Malm bed from Ikea: €279